Browns The Diamond Store

80 reviews

Unit 1174, Westfield Shopping Centre, Ariel Way, London W12 7GF, United Kingdom

www.brownsjewellers.com

+442087433426

About

Browns The Diamond Store is a Jeweler located at Unit 1174, Westfield Shopping Centre, Ariel Way, London W12 7GF, United Kingdom. It has received 80 reviews with an average rating of 4.6 stars.

Photos

Hours

Monday10AM-9PM
Tuesday12-6PM
Wednesday10AM-9PM
Thursday10AM-9PM
Friday10AM-9PM
Saturday10AM-9PM
Sunday10AM-9PM

F.A.Q

Frequently Asked Questions

  • The address of Browns The Diamond Store: Unit 1174, Westfield Shopping Centre, Ariel Way, London W12 7GF, United Kingdom

  • Browns The Diamond Store has 4.6 stars from 80 reviews

  • Jeweler

  • "I usually don't leave negative feedback to any company"

    "We purchased our wedding bands last month from BROWNS"

    "Purchased our wedding ring from here"

    "Very unhappy"

    "I can't recommend Browns enough"

Reviews

  • city city

I usually don't leave negative feedback to any company. Because thoughts on services we get is subjective. But this one hurt us badly financially and emotionally. We bought our wedding band and ring from Browns. We bought them as white gold. After wearing very carefully avoiding water etc, the rings started to show gold colour underneath. We took them to the store. The sales assistant told us, they can fix it by polishing in the store which they did. The rings were looking white again. And she said if it happens again they can send to the studio for rhodium polish but we need to pay £60. After 2 months rings were tarnished again. As we didn't want to visit the store every couple of months, we contacted the head office by email asked for a refund. But when we checked small prints on the receipts we realised they work with South African laws! "Any dispute that may arise between you and BROWNS will be subject to prevailing SOUTH AFRICAN LAWS" The person from the head office blamed me first. She said I might have contacted with pool water, sea water or cream etc. I was looking after my £2300 rings like my babies. Because they are expensive and sentimentally valuable. Never used in water. I should be able to use in water anyway. And then she said it's a natural process of white gold they tarnish in time. I did my research and found out that their white gold is only rhodium plated not mix of palladium and platinum or any other metal that makes the rings white gold. Long story short, They didn't make a refund instead they asked for more money to exchange with platinum set. If you pay a lot of money for your wedding rings you want them last forever and they should last forever not two months. My mum has white gold wedding ring she’s been using for over 30 years. Never visited the store to polish since she got it. If this is normal process of Brown’s white gold jewellery, they should inform their customer who pay thousands for their rings. My silver rings looks way better than these rings. I recommend Hatton Garden that is London’s jewellery quarter with hundreds of jewellery shops for diamond jewellery, watches and affordable luxury.

  • Corinne Borzak

We purchased our wedding bands last month from BROWNS. We explained what we wanted, the engraving and they also measured our fingers to get our sizes. After waiting 2-3 weeks, my ring was too big and had no engraving so we had to send it off again for resizing and engraving. After waiting another 2 weeks it was still too big and I had to pay a charge of £60 for another resizing. When the ring came back another 2 weeks later, it was the correct size but they mad e a mistake on the engraving (spelt my partners name incorrectly). We had to wait for another 2-3 weeks to get this back. Fast forward last week when we finally got married, I noticed one of the diamonds on my ring had gone yellow. This was very worrying considering I had only just been wearing it for 2-3 days. I took it to the shop for it to get looked at and they had no idea what it could be. They cleaned it but still no luck. They advised to send my ring to the lab to get it looked at and again another 2 weeks wait. They had the cheek of charging £60 which we absolutely refused to pay considering the ring was barely worn. Can’t believe the quality of the ring is absolutely shocking considering we spent SO Much money on them. Definitely wouldn’t NOT recommend

  • _ “‪The_Abbot_of_Aberbrothok‬” _

Purchased our wedding ring from here. Saw a ring we liked in white gold, and asked them to make it in yellow gold with white gold accents. We had an issue with a diamond coming out. They were EXTREMELY professional in handling the issue and sorted it all out FOC. We have since dropped in multiple times as we are passing to chat to the lady who sold us and feel part of their family. Very warm welcoming atmosphere and not a high pressure sales driven organisation. Just genuinely good people with excellent service and quality jewelry. Keep it up!

  • Natalie Dagoy

Very unhappy. A diamond fell off my wedding ring - did not expect a diamond to fall off from a place who claim to sell a “high quality” product. but bought rings from Gemporia for a fraction of a cost with much better quality!! Whilst there, another customer with the same problem popped in. Evidently a known problem for this company. Have told everyone I know not to buy from this company, and have asked some social media influencers to warn their followers to not make the same mistake as we did buying a piece of jewellery from this company

  • Nick

I can't recommend Browns enough. I had gone to the Ernest Jones next door to Browns, bought a ring, got told it needed 3 months to go to the USA to be resized. 4 months later nothing had arrived, so I refunded it. I went to Browns instead, and I left with the perfect ring. Kimberly helped me and she was fantastic. Really strong rapport, listened to what I needed and then showed me several options, among which there were about 3 that I loved. I just wish they offered in-store insurance options like Ernest Jones did.

  • Sadaf Bhatti

I bought a beautiful solitaire diamond ring from Browns store in Westfield White City last month. I have to say i was very cautious after reading some of the reviews and i am very pleased to say that i was very happy with the service i received from Despina and Gavin the manager. The customer service was brilliant, all my questions were answered and my ring was re sized and returned within a week. I absolutely love my ring and would definitely purchase other diamond jewellery from them in the future.

  • Malek Mohsen

Very welcoming place to be at, nice clean, the jewellery are exposed in comfort, and the most important thing is the staff Kim is the one you look for what a nice lady, I came in with my daughter to buy a gift for my wife and yes we did it, Kim was knowledgable and put us at ease all the time of choosing our piece, they do fitting to size in 2 weeks and engraving for free. Liked this shop and will be my 1 choice if it come to jewelleries! Big thanks to Kim and the staff there.

  • booboobrinn

Lovely selection of rings, I picked my engagement ring an oval Morganite with Diamonds around it with a rose gold band (think Princess Diana ring but pink instead of blue). Staff were very helpful & lovely. Diana was very helpful & patient as I came in a few times before I got my engagement ring, and she had been emailing my fiancée back and forth the last few weeks to make sure it was perfect, I love my ring. Thank you again.

  • Alex Luy

I bought a beautiful ring from Browns last month (my fiancée absolutely loved it!). I came in many times as I was a bit uncertain about which ring I wanted to buy - but they were super patient each time and gave me tons of good advice and walked me through each step of the process. They were even flexible to my needs and we extremely professional throughout. I'll definitely be back, even if it's just to stop by and say hello.

  • Anett Arc

They have lovely engagement and wedding rings. Both of my rings are from here - what a lovely collection. Also my hubby's ring is from Browns. We bought our rings like a year before our wedding, and when we wanted to engrave it, even if they changed the policy for it I was able to get it included. Although for my engagement ring I didn't get the free engrave, even if they told us it's will be valid even after few years.

  • Dave Luis (Dave M)

Great service with a personal touch. Always friendly and truly care for their customers long term, make you feel special in the store ... if something goes wrong with the ring they fix it no questions asked ... every time we visit the store they offer to clean the ring for free and you have the option to Upgrade at any time and just pay the difference ... feel like I will be a customer for life

  • Tea C

Ramona looked after us so well, she was extremely nice and very knowledgeable about the company and jewelry care, all without being pushy. I really don't leave reviews unless people really deserve recognition for their bespoke service, she was really helpful and did everything with a big smile, you don't see this kind of service every day. Thank you Ramona :)

  • Norbert Nagy

A great place to buy high quality hand crafted jewellery. Prices are a bit higher than usual but the service makes up for it. Our Man Gavin helped us to pick the right ring and his friendly and helpful personality made us feel welcome and well looked after. Ramona took care of my after care and gave me good advice too how to look after my ring. Big thank you

  • Albona Dobrolishti

City branch was amazing. all staff were very helpful and I finally got my wedding ring sorted. the Stratford branch was a let down for the experience which made us go back to city even though Stratford is closest store for us. big thank you to both ladies and the gentleman who assisted us with lot of care and patience

  • Maria Tammaro

My boyfriend and I visited the store last week and it was great! Adele brought us through the history of the company and patiently helped us choosing what was best for us, taking care of every detail! That was such a nice experience and the quality of their diamonds is just excellent! Thank you and well done!

  • Erikka Leinne

We recently bought engagement and wedding rings here. We had a pleasant experience visiting this shop as all the staff were very accommodating and friendly. Special thanks to Ms. Kimberley Dreyer for patiently assisting us throughout the process. Our rings are perfect. You are a star! …

  • Fiona power

I recently bought my bespoke wedding ring here. Kimberley was so lovely and helpful from the moment I entered the store and kept me informed during the process. Lovely experience and service and very happy with my ring. Thank you

  • Guiomar Vivas

Great customer service experience! All staff is friendly and helpful. We bought our wedding rings at this shop and they arrived earlier than expected. Special thanks to Diana who helped us throughout all process.

  • Candice Hicks

Staff are extremely friendly and accommodating. Had to have engraving redone on my wedding bands because a branch in South Africa ruined it. Browns at Westfield redid this complimentary for me.

  • J Maverado

Excellent store for buying very high quality jewellery at a good price. The staff are brilliant. Very knowledgeable. If you are looking for high quality diamonds, this is the place.

  • Georgia Mccausland

Very dissatisfied, I got my engagement ring from Browns six months ago and the diamond has fallen out and the phone number on the website is a fax number so I'm unable to phone them

  • Judi Morris-Irving

Ramona is an absolute gem She shared our wonderful journey in the purchase of my gorgeous engagement ring and our amazing wedding bands. An honest and genuine person …

  • K

I had great experience in this shop (westfield shopping centre). Michelle was superb help and great service. All was done fast and with great communication. Thank You !

  • Peter Jaggard

Rude. Left me standing standing outside until I left. I get the restrictions but a little courtesy to acknowledge you isn't a big ask. Take your money else where

  • H !

Really nice helpful staff, who has really good knowledge. Excellent customer service they treated me to a drink and helped me purchase a few diamonds.

  • Rav Dhanda

A thoroughly engaging and professional consultation with Romana who provided exceptional customer care and customer service on a recent visit

  • michael abrigo

Quality of the diamond and the quality of the customer service experience is top notch! I highly recommend this store to anyone=)

  • Helema Ismail

Very nice staff. Didn’t feel uncomfortable. Looked at some beautiful jewellery. Will definitely go back to purchase jewellery.

  • D “Dennis” Bennett

A new shop to me staff very knowledge able. If you are interested in DIAMONDS gift/investment/ . U won't go wrong. …

  • Yuss

Great customer service, lacks stock and higher quality diamonds for set pieces. No room to negotiate on the price

  • R S

Excellent quality diamonds and sales staff provide wonderful personal service. Second purchase from this store.

  • Foysal Miah

Amazing staff and great service! The jewellery is really high quality and every detail is handled with care.

  • michael brown

Fantastic place with a chilled relaxing atmosphere and a great collection of designs :)

  • Satvinder Dhot

Beautiful variety of jewellery, with smiling and caring staff. What more can one ask.

  • Mürver Çiçeği

A great place to buy unique and elegant diamonds and jewelleries.. Expensive..

  • Jose Garnes

Amazing staff during and after purchase, happy to have bought from them.

  • Hana Saffy

Very Friendly team & excellent services ! Thank you for everything :)

  • Howard Bennett

Very helpful staff. Treated like VIP's. A good high quality purchase

  • G G

Fantastic customer service and good quality jewels and jewellery

  • __

One staff being judgemental and unprofessional for no reason.

  • Rudi Rees

Great service great atmosphere and able to do a good deal

  • Angela Kelly

Excellent staff, very helpful without being pushy.

  • Amina M

Amazing service and willbe coming back again!

  • Martina Sabharwal

Very personal experience! Michelle was great!

  • magaret coetzer

Excellent experience, service and jewellery

  • Simon Watts

Excellent experience. Excellent product.

  • L Joseph

Nice store, fab range, friendly service

  • Hassan Malik

Brilliant staff excellent service

  • Eliza Maria

Great customer service ❤️❤️❤️

  • Simona Taylor

Excellent customer service.

  • Soni Kaur

Amazing experience …

  • gary beard

Very nice merchandise

  • Laura Strobel

Amazing service

  • Shivalay K

Feeling lucky

  • Grigorij

Nice store!

  • B Singh
  • Mosrur Ahmed
  • Ricardo Moreira
  • Alberto Bazzana
  • Aga Wicinska
  • Cosmin Marcu
  • Ujjwal Chahal
  • Ilona dd
  • Adam Gill
  • Nathan McKenzie
  • Hayley Trerise
  • Cristian boglaru
  • Janak Patel
  • Lucia
  • Chorouk Boureq
  • Priyanka Ravrani
  • Angelique Anderson
  • Leo Chancellor
  • david jones
  • Jasmine Rizvi
  • Afzal Yaqub
  • Valerio Caperna
  • Thamidur Rahman
  • K. Andoh

Similar places

Taj Jewels

537 reviews

103 The Broadway, Southall UB1 1LN, United Kingdom

Lewins Jewellers

304 reviews

190 High St, Sutton SM1 1NR, United Kingdom

The Gold Centre

201 reviews

393 North End Rd, London SW6 1NR, United Kingdom

Gold Souk _ Official

172 reviews

110 The Broadway, Southall UB1 1QF, United Kingdom

Susannah Lovis Jewellers

153 reviews

50 Burlington Arcade, London W1J 0QH, United Kingdom

Danbury Mint

148 reviews

Jubilee House, Davis Rd, London, Chessington KT9 1TT, United Kingdom

Browns The Diamond Store

141 reviews

Unit SU1077 Westfield Stratford Shopping Centre, 2 Stratford Place, Montfichet Road Olympic Park, Stratford E20 1EJ, United Kingdom

Hackney Jewellers

135 reviews

366 Mare St, London E8 1HR, United Kingdom

Erbiller Jewellery

124 reviews

177 High Rd, London N22 6YD, United Kingdom

Diamond Jewelry United

112 reviews

165 Granville Rd, London NW2 2AZ, United Kingdom