I used to love this place when it was called Primrose! I’ve spent many hours and a lot of money here. But when the new owners took over, the attitude changed and the coffee got worse. And now the baristas are all mean. I often say “good morning, how are you?” and am met with a blank stare if I’m lucky. It’s this quiet hostility that’s honestly unsettling as a patron. Such a shame too because the place is very cute. The pastries are incredibly overpriced for what they are, go down to Otway for better value (can’t believe I’m saying that, they don’t need the promo.) Also the hours are a joke, what kind of coffee shop opens at 8am? There’s always a group of people waiting outside at 7:55am confused why they’re not open. Shame to see my favorite neighborhood spot go downhill so quickly. Avoid, there many other better options in the neighborhood.

Cute but terrible coffee / service. Avoid! (Go to Guevara’s instead!). I’ve lived near here for years, coffee here has never been great but it’s cute so I always want to give it a shot. No more! Now it’s “Prima”, formerly “Primrose”, so I thought maybe it would be a bit different. Nope! The service was chaotic and unfriendly; I just ordered a cold brew, thinking it would be quickest / easiest. I drink a lot of coffee - and cold brew - always just black / with plain milk. This cold brew was for-sure sweetened; my first sip was jarring. The rude cashier insisted it was not sweetened; the other cashier suggested it did look like “rocket fuel” (sweetened); cashier #1 said it wasn’t but offered an iced Americano instead. After waiting another 6-7 mins for the American I just left empty handed and accepting $6 in sunk costs. I won’t be back.

We recently hosted a private event on their back patio and everything turned out perfectly! Daryl and her team were so kind and easy to work with, they helped make sure things ran smoothly. Every coffee/tea drink that I tasted was delicious, and the food was incredible!! Haven’t been able to get the grilled cheese with broccoli rabe out of my head… Whether you’re looking for a quiet corner to enjoy a coffee and your book or a beautiful back patio perfect for hosting, Prima is the spot! The aesthetic is cozy and modern while still maintaining so much of the unique brownstone features. We couldn’t have been happier with the overall experience and will definitely be back in the future!

I've been coming here for years. And technically I love the intimicy, the friendly staff and the menu selection. But the fact that they won't take your reusable mug or won't give you a plate if you dine in (everything is in plastic containers or takeout containers even if dining indoors) just rubs me the wrong way. They claim COVId, yet take your cash. So that argument just makes no sense. Look around this city and it's massive garbage issue. We need to be better. It's not that hard.
Service
Dine in
Meal type
Lunch
Price per person
$10–20
Features
Dine in: Yes
Outdoor seating: Yes
Takeout: Yes
Delivery: Yes
Curbside pickup: Yes

I've never had an issue with the staff, and their tea lattes are decent, quite pricey like $4/$5 closer to $5 and their pastries are ok. I do however enjoy their Avocado toast. I had an incident with one of the patrons who eavesdropped on my conversation and went back to one of the parents at my daughter's school to report what I said in relation to a comment she made about me. A bunch of jerky JHS gossip bull, that I simply don't respond well to. Other than that, it's a family friendly place which located directly across the street from my daughter's school. Oh and at night time they serve wine for those neighbors who enjoy having a glass/es of wine.

This place used to be Primrose, and it was clear when the new owners took over before the pandemic that they were going to make changes. The friendly staff turned over, the wine bar got established, the menu changed. The new menu is okay, but the service has just gone downhill. Rude. Annoying. And, it's harder to prepare your coffee with people on top of you. The Primrose team was fine adding syrup and oatmilk for you, but somehow the Prima employees want you trip over other customers to do the same thing.
Food: 3
Service: 1
Atmosphere: 3

Absolutely will be back. As soon as you walk in you feel welcomed by the relaxed atmosphere, smiling faces from the staff and sweet aromas from the kitchen. We decided to go during the week Prima collaborated with L’Attache Paris and couldn’t have been happier. The dishes were perfect from presentation to flavor and portion. We tried many of the dishes along with suggested wine and left feeling beyond satisfied. We can’t wait to visit again and appreciate everyone at Prima and L’Attache for taking care of us.

Consistently great coffee and really excellent baked goods. A neighbourhood coffee shop vibe that I would go to every day if I lived there. Their blueberry muffin is the best muffin I have ever had - not too dense, not too cakey, not too sweet, not too dry, just right in every way. Their peanut butter cookie had the right texture and peanut flavour - soft inside and crunchy outside.
Service
Dine in
Meal type
Breakfast
Food: 5
Service: 5
Atmosphere: 5

Cute little spot slightly tucked away in the walkin of a brownstone. First time here, got an iced matcha latte, cold brew and a couple lox bagels. Good bagels, sadly only wheat bagels left when we came at 1pm, thats okay, snagged the last two anyway . Pretty generous with the lox which is a plus, not a coffee drinker but cold brew was decent, not watery. Matcha was nice, decent color and nice umami, minimal bitterness. Price was fair. Would come again

Open and airy. Good overall vibe, and one of the only places in the hood that doesn't give shameful glances for taking out my laptop. They got my order wrong on my first visit, but their americanos were strong and delightful. I've only been so far in the winter, but it looks like they have a nice big yard with tables and chairs, and I'm interested in seeing how that is in the summer. Great for coffee, so-so with food (avocado toast wasn't a deal).

Lovely little cafe in a quiet, residential area of Brooklyn. We had a couple of their espresso drinks and some baked goods while enjoying the nice weather on their patio. The staff inside where helpful and polite, and we receive our coffee quickly. We stopped here a few times during our visit to NYC and loved the coffee each time.
Service
Dine in
Meal type
Breakfast
Price per person
$1–10

I come here all the time and they go above and beyond to make excellent food and coffee. Everyone who works here is friendly and down to earth, which is such a godsend first thing in the morning. My one wish for primrose is that they had more breakfast options just because I'm here so much, but it's a small place and they handle the high demand very gracefully with their small staff. Primrose til I die!!!

I can’t believe I never went here before! A summer working in this cafe wasted. It’s very cute, and I just really appreciate that everyone here is working and reading. Very few cafes in Clinton Hill let you work there nowadays (Guevaras doesn’t even have wifi!!!), so i’m glad i found Prima. Also great sandwich.
Service
Dine in
Meal type
Other
Price per person
$10–20

a quaint cozy cafe by day and wine bar by night located in the garden unit of a beautiful Brooklyn brownstone. there are front and back patios as well as some indoor seating in this intimate space. the selection of natural wines is fantastic.
Service
Dine in
Meal type
Other
Price per person
$20–30
Service: 4
Atmosphere: 5

I love this wine bar! Their natural wine selections are great and the Jamaican food from Big Chune gives me life. The price points for food and wine here cannot be beat. They have a really cute outdoor space in the back! Would definitely recommend.
Service
Dine in
Meal type
Dinner
Food: 5
Service: 5
Atmosphere: 5

Sad ceasar salad for $11? Stale croutons and meh flavor. Doesn’t help that staff started cleaning up for the day while I was eating in. I could tell you what mopping soap tasted like with salad now. Maybe I’ll just get coffee instead next time. Nice staff though.
Service
Dine in
Meal type
Lunch
Price per person
$10–20

Haven’t stopped by this spot since 2019. Staff is nice. Not sure what happened to the food and beverage but was a huge disappointment. Got two pieces of bread for $10 with sadly presented goat cheese and tapenade. Along with a watered down cortado.. just really sad to start off a Sunday morning... :( Will not be visiting again.

Food was so delicious and fresh. We couldn't stop saying how good it is when we were eating, sharing the TLV. The eggs were fluffy (not overcooked), ham was not salty, salad was amazingly good (fresh taste, flavorful and not too acidic), Multigrain toast was cripsy. Coffee was good too. Will definitely come back.

It's the best Almond lattee I had in a long time! One of the few places in the neighborhood that use "unsweetened" non-dairy milk in their lattee. I don't know how long it will take people to realize the danger of hidden sugar used in almost all products. Thank you Prima!!
Service: 5
Atmosphere: 5

Absolutely obsessed with this spot. Everything about it is just brooklyn cozy homey wine bar vibes. It’s literally at the bottom of a brownstone building and the ambiance is chefs miss. Wine selection is great and they have food and other drinks too! Happy to have stumbled upon it. Will definitely be back.

Baristas are all so nice ! Nearby coffee shop with locals always chatting and reading. Also, all pastries are made in house by pastry wizards, which feels special. Lots of outdoor seating
Price per person
$1–10
Food: 5
Service: 5
Atmosphere: 5

favorite place to eat and drink and be merry. the head chef of the dinner service, Nate Cox, of Big Chune, might cook the best food ive ever eaten. The wine is great, staff and owner are nice. Long live prima.
Meal type
Dinner
Price per person
$30–50

Pretty place, but expensive! I didn’t see it coming, despite how nice it looked, because it’s a small spot. Nevertheless, good for a morning after if you want to see each other again.
Service
Dine in
Meal type
Brunch
Price per person
$20–30

This is a pretty good cozy neighborhood cafe. I tried their Croissant with ham and cheese and it was mighty tasty. Staff is super nice and helpful. Need to work on your laptop for a little while? Or take a date for a coffee? This would be a good spot to do so.

Prima is located in a beautifully restored brownstone in Brooklyn. Man I love that area. Some torn down broken down lots here and there but the neighborhood seems decent.
Service
Take out
Meal type
Other
Price per person
$10–20

This place makes the best cappuccino you may ever have. I saw the barista instructing a new employee in the art of making a cappuccino. They take it very seriously. It’s fantastic. Also, the staff are very friendly and accommodating. Great place!

Stopped by here for the first time last week. Enjoyed an Arnold Palmer and grilled cheese in the back patio — there were several (nicely spaced) tables out back, in addition to one out front. Glad to know this cute cafe exists now — will be back!

For all the changes in menu, staff, decor, etc, it's still a wonderful neighborhood spot with good coffee, standard pastries, nice breakfast options, and creative lunch stuff. A great place to get an afternoon wine and get some work done, too.

Wonderful little hole in the wall cafe. Delicious black coffee and friendly service. Good for a long sit down or quick pit stop
Service
Dine in
Price per person
$1–10
Food: 4
Service: 5
Atmosphere: 4

Good and good. Neighborly vibes, cosy space but with still plenty to fill in the back. Tasty snackies. Get the rice pudding.
Service
Dine in
Meal type
Dinner
Food: 5
Service: 5
Atmosphere: 5

Simple place great for what they do. Nice people, nice place to just sit and relax. They don't have an extensive menu, so don't expect much, but great for coffee, pastries and a few very tasty sandwiches and breakfast dishes.

Friendly people, and great coffee
Service
Take out
Meal type
Other
Price per person
$10–20
Kid-friendliness
I've seen many family setting and guest enjoying the time well spent with friends

Scones are excellent, and had best quiche of my life here. Highly recommend.
Service
Dine in
Meal type
Breakfast
Price per person
$10–20
Food: 5
Service: 5
Atmosphere: 5

They have a rat infestation in the sidewalk cracks right outside of the cafe. On occasion, I've seen dead rats on their stoop. They need to get an exterminator or take more precaustion with the restaurant waste.

Great coffee, great tissues! I always have a runny nose no matter what the season so I appreciate tissues in any coffee shop or restaurant I go. They have the best tissues I've ever used in any other places!

Went to Prima for a private event - amazing wine bar with a lovely ambience, wonderful service, a cute outdoor area, and great wine! Highly recommend!
Food: 5
Service: 5
Atmosphere: 5

Really cute place to relax, I love how it’s under a brown stone. Lots of seating area inside to hang with friends or do some work and a safe gated outside area to enjoy. I wish I lived closer in the area!

Love this cafe. Super cute and they bake their own pastries. The Wi-Fi is basically unusable when the place is full though, so be prepared the tether
Food: 5
Service: 5
Atmosphere: 5

Staff was nice but please invest in your to go coffee cups. Lol my nice stroll with coffee turned into hands and jacket dripping with coffee because the lids are a bit loose. FYI for customer experience.

Been meaning to stop by this spot & was pleasantly surprised by how roomy it is. There's seating in the front, inside and out back! Will most likely be my new go to for work & coffee in the neighborhood

Huge space with lots of seating, outlets and free wifi. Charming back patio and a few tables in front. Coffee is pricey but good. They also have croissant breakfast sandwiches and other pastries.

Delicious cabinet snacks and pastries. Great vibes with indoor outdoor dining. Coffee was quality and the staff friendly. Great place to work on the laptop for an hour or so. Highly recommend

What a sweet spot! Cozy little cafe with tasty food, great coffee, and friendly service. The eggs with sides were really tasty, I'd come back again and again if I lived in the neighborhood.

Gets crowded for lunch because people do work throughout the days.I love that they have board games for the kiddos and they know how to do both salads and baked goods,such a treat!!

Cute little nook tucked away into an apartment complex under the staircase. A little pricey for some, but you're paying more for the atmosphere than the services provided. Not bad

This place is so AMAZING. You really cannot get better beverage & food quality around!! The service is also top notch here, props to Alejandro and Elvis. Thanks for the great time

Super cute place with a lovely backyard. Delicious chocolate croissant and a very friendly staff.
Service
Dine in
Meal type
Breakfast
Price per person
$10–20

Great neighborhood spot with a perfect mix of good espresso and food, bright and cozy atmosphere, outlets and Wi-Fi, fast service and outdoor space in both the front and back.

Good coffee (they brew Sweetleaf), amazing pastries baked in house. Perfect cafe atmosphere.
Service
Take out
Meal type
Breakfast
Price per person
$1–10

Great place both for coffee/pastries and wine in th evening!!! Friendly and fun vibe .
Service
Dine in
Meal type
Breakfast
Price per person
$30–50

I had a business lunch there a week ago. I will be there tomorrow! The food is delicious, the servers are courteous and it has nice outside seating. Love this place!

Cute place to meet up for coffee. I would come back for breakfast
Meal type
Other
Price per person
$1–10
Features
Dine in: Yes
Takeout: Yes

I really liked the songs and the atmosphere of this place. I ordered granola fruit and my friend ordered bagel. They both were perfect. Also friendly staff❤️

Lovely staff and good food. Great for light dinner and drinks or breakfast.
Service
Dine in
Meal type
Dinner
Price per person
$10–20

Cute ... But overpriced. An extra $.50 for decaf espresso? Plus extra for iced? My normal $3.50 iced decaf Americano was $5.25. Not sure I'll be back.

The quality of the coffee declined significantly when the new owners took over. Please invest in better beans and I would love to come back here.

The barista heard I was having a rough day, came up to me and handed me his favorite drink on the house. Good coffee and food, kind souls. …

Classy, calm vibes all around. Impeccable service.
Meal type
Dinner
Price per person
$10–20
Service: 5
Atmosphere: 5

Great neighborhood coffee place with good food as well. Set in the bottom floor of a brownstone it's a charming piece of Clinton Hill.

Went here for breakfast but their kitchen didn’t open until 8am so had pastries instead. The latte wasn’t great, it was very milky.

Excellent coffee & food, very cute and cozy environment with a friendly staff. A little expensive ...tge reason for 4 stars

Very good espresso. Prices are average. They have enough seating in the back to do some work on the computer with WiFi.

Really solid neighborhood coffee shop with awesome pastries from Winner and sourdough bagels from Leo on the weekends.

Good coffee but seating is limited at this boutique cafe so don't expect to find a place to sit easily on the weekend.

Charming little hole in the wall/basement coffeeshop/cafe. I haven't tried the food here, but the coffee is pleasant.

Really unique and whimsical atmosphere, a great place to have coffee and get work done, write poetry or read a book!

The epitome of the cute little cafe where you can come and be the main character that goes to cafes and reads books

Stale cookie, over milky over priced chai, and waited 10 mins for it. Cute spot, needs new staff and/or management.

lumpy, watery, & way too hot matcha latte. seems barista on deck was not very skilled. didn’t try anything else.

really cute location but rude, uninterested staff who literally throw the coffee at you from across the counter

Never have I ever thrown out a latte in my life but the almond milk they use in their lattes is sub par.

Nice, quite, small cafe. Good coffee and eats and a good place to work or talk with friends and family.

Best coffee in the neighborhood. Friendly vibe, a small patio, and happy hour drink specials …

Coffee is very good. But their pastry? Why on earth do they sell these days old chocolate croissants?

Like so many places, they don’t know the difference between a latte and a cappuccino! Sad :-(

Best tasting coffee I've had in the neighborhood. Good place to hang out. Clean bathrooms.

Super cute spot with a backyard patio, great coffee & a friendly barista. Good vibes!

Great barista! Had a pretty excellent croissant sandwich with ham and scrambled eggs!

I picked up my key there from my host. It's quiet and it serves nice bread and tea.

Good design, nice service, clean, coffee is pricey per quantity - but tastes good.

Friendly people, great place to sit and read or have lunch. Lovely back garden.

Pricey as hell. The value cab be had more less at similar or better places.....

Amazing place! The coffee is amazing and Esteban kills it at the bar. Must go!

Great atmosphere! Cute little outdoor garden space and good dogs on the patio!

Some of the sweetest staff. Makes for a great morning or quick coffee run.

Always friendly staff, quick service, great coffee and really tasty food.

Thoroughly enjoyed myself! Will definitely recommend.
Service: 5

Love this place!!
Food: 5
Service: 5
Atmosphere: 5

Beautiful and cozy coffee. Maybe the hot beverages were a little cold.

Barista and staff are very kind and knowledgeable. Come to primrose!!!

Plates are small but cozy great place!
Price per person
$30–50

The best
Food: 5
Service: 5
Atmosphere: 5

Local coffee and an inviting ambiance with a great outdoor garden

Snug spot with good coffee and a great outdoor space in the back

Really nice little Brooklyn cafe... Excellent fare and service.

Great coffee and decent eats in a locals neighbourhood vibe

Good drinks but pricey; nice brownstone hipster ambiance

Nice space great drinks and food though a little pricey.

so darn cute. i hope they get their liquor license back

Awesome bagel. Lots of seating options inside and out.