Adorable cheese shop with the most friendly owners! We bought the soft goat and a baguette with some ice tea and it was the perfect afternoon snack! It's so close to the water seems like it would be a perfect spot to grab a snack and watch the sunset! The fridge was also full of lots of veggie friendly soups, quiches and lasagna ✨

I love love love this spot! Mike (one of the owner) was not only friendly and gave us many recommendations, he also made a killer charcuterie board. I do not eat pork and he was able to find some amazing non pork substitutions. Our entire party was blown away with his service. Thanks, I will be back. Truly a hidden gem.

I love this place sooo much! i grab to go and picnic at la jolla shores….the holy mole and phoney baloney are my faves and get extra cheese and meat for $5 on the side. Everything is so fresh and delicious and each product is chosen with care. The owners are super nice. Amazing all around! …

We stumbled into Small Goods to grab sandwiches and were blown away by the taste, care, and quality that went into every bite. We then ordered a charcuterie platter for a party and were equally impressed! What a special spot. It will be our go to spot for both local lunches and party platters!

My friend and I went in for a cup of coffee and hung out for a while. The owner brought out samples of cheese/meats three different times while we enjoyed our coffee. The cheese and meat was so good and they were so kind and generous! Definitely recommend.

Wonderful service, felt like we were treated as friends. The meat and cheese board we got was wonderfully curated with a very tasty spread of local meats and cheeses we've never had before. And the price was a steal! Definitely recommended. More

The gentleman who runs the shop is so amazingly helpful, friendly, and knowledgeable. He helped us pick out the best cheeses, and the most amazing salami when we walked in not even knowing what we wanted. He went out of his way to help us,

Not only was the plate amazing, but the owners are wonderful! There was a misunderstanding in my order, and I didn't realize it until after leaving the shop... but the owners sorted it out with me over the phone, were beyond kind, and went

Fantastic cheese shop in La Jolla. We were so thrilled to stumble on this gem in our search of good bread. We indeed found a great baguette but we also got to enjoy great cheese and produce, including the incredible smoked duck! This place

Smallgoods is a great small, 3-person, business in La Jolla where you can find great cheese, cured meats, sandwiches, tea, legit baguettes, all of excellent quality and flavor. I've recently organized a virtual wine tasting for 26 people,

Me and my boyfriend decided to come to this shop in search of a charcuterie board and we were not disappointed. We came in a few minutes to closing thinking we’d missed our opportunity when we were greeted by both of the managers deciding

This is an incredible cheese shop with even better company/ownership. We’ve known Jenny and Mike since before they had a storefront. Jenny is a member of the American cheese society. La Jolla doesn’t realize what a gem they have here (jk,

Mike is easily the most knowledgeable meat connoisseur I've ever come across. I've been all over the country and tried meats from many different places but nothing has come close to what Small Goods has been able to source. I recently had

Smallgoods is a hidden treasure. While it's slightly off the beaten path, the search is worth it! Their sandwiches are amazing, especially the turkey and cheese, the holy mole, and the veggie. Their cheese platters are equally wonderful.

Came here looking for some specialty cheese to take home. The selection is pretty small, but the employee was very friendly and offered suggestions and samples. I ended up getting two different kinds to take home and was happy with them.

Great experience from start to finish. Mike answered the phone quickly and was able to answer all my questions without any hesitation. His knowledge in the charcuterie world is outstanding. After a few minutes talking, I took his lead on

We are so happy to have found this place! You have to check it out if you haven't done so already. We usually get cheese and meats here. The selection is small but whatever the lady recommends always taste great. Baguette and other baked

Food was good, but the owner was a bit weird, and pushy. My husband and i are first timers in LJ, and he aggressively insisted we try one of the cookies. he also stood around, and tried to make conversation with those around him outside,

We are so lucky to have this delightful shop in the village. My weekly haul is usually a couple of incredible sandwiches, a sheep or goat milk cheese, fennel salami, some fresh pasta and pesto, and a baguette for my picky daughter (who’s

The friendliest shop in all of La Jolla! Not only are their goods delicious - but the owners are so sweet and knowledgeable of their products. We were on a Picnic experience where you pick up pre-booked orders and this was the last stop

I’ve been here three times, the first when a really friendly gentleman, the owner possibly, waited on me and he was kind and passionate about his cheeses and other offerings. The last two times I’ve been in I’ve been “helped” by a woman

What a stellar shop! So cute and inviting. The rotating selection of cheeses and cured meats is top notice and unique, not like what you can find in any grocery store. Don’t miss the butters! Also a great spot to pick up a sandwich or

If you are a fan of cheese you absolutely NEED to get to small goods! Actually, even if you're not you should still stop by, maybe you'll be won over. What a wonderful La Jolla small business. I had a plate recently and I'm not being

Absolutely lovely place. Owners are very helpful and knowledgeable - they know their cheeses and charcuterie. Great prices for high-quality cheeses. We ordered cheese + charcuterie trays for hiking in Anza Borrego, and we couldn't be

Small foods created a beautiful platter for my daughter’s graduation. As the event was early the next day up in LA, Mike worked with us to choose items that would last overnight and travel well. It was the perfect offering for a mid

I'm so glad I walked past this place and decided to stop in! The owners couldn't have been friendlier or more helpful -- one of the owners, Jenny, is a Certified Cheese Professional and asked a bit about what I like and then made

The individual cheese plate is the perfect light beach lunch! Made to order based on what you like with a lovely variety of fruit, honey, etc. Honestly a great deal and nice way to try so many different cheeses and meats at once

The BEST cheese and charcuterie boards in town!! I find it hard not to order more than one a week!! Definitely a must try, once you do, you’re hooked!! Mike and Jenny are fantastic- they know their cheese!!

Smallgoods is hands down the best sandwich and charcuterie shop I’ve been to. On top of having delicious food, they are also kind, inviting people with a passion for rare, US made food. We’ll be back! More

Best Sandwich i‘ve ever had. Very fresh and nice combinations. From the owner we got some nice advices for special places in San Diego, never seen such a costomer friendly owner! We definitely coming back!

We love Smallgoods! From their delicious platters to their specialty sandwiches. We love how the owners take pride in every ingredient they carry. It’s our go to place for all of the yummy small goods!

This was my second time ordering sandwich and charcuterie platters from Smallgoods, and it was a hit with the guests each time! I love the unique, sourced ingredients, and the amazing variety.

Amazing place! Got my charcuterie board there last minute and they made it right away. Beef, pork, fine cheeses, fruit, baguette you name it! amazingly presented and tastefully put together.

Great sandwiches, beautiful cheese platters and wonderful customer service! Even gave us some cool recommendations on what beaches to go to :) 10/10 recommend this hole in the wall!

Favorite sandwiches and truly lovely people. The care and craftsmanship that these two put into the shop is unmatched. Delicious artisan quality goods! Much love. More

I can’t say enough good things about Jenny and Small Goods! They went out of their way last minute to make a beautiful and festive charcuterie for a gift I needed.

The cutting board and sandwich tray were both absolutely delicious and beautifully presented. Our guests loved every morsel! More

Amazing little cafe! The owners are so helpful and kind. We had the turkey and cheese sandwich that was beyond delicious.

Very cute cafe for a delicious tea, coffee or snack. Everything they serve is made locally, even the butter and honey.

Easily one of the best sandwiches in San Diego. Great artisanal domestic deli selection.