This review is much later than I anticipated, but after our entire experience we have to share this amazing company and owners! I went to Van in November 2019 with a short time frame before I started planning the proposal. He not only gave me more insight into diamonds and rings and helped me choose the best setting for my soon to be fiance! Not only was he very open to creating her custom ring using an heirloom diamond I received from my mom but he made me feel very comfortable (aside from being so nervous to start this step). Once I saw the setting I knew she would love he then asked if I wanted to get the wedding band so it all matches at the same time and I thought that was a great suggestion especially since it was going to be a custom setting anyways. I was able to pick up the rings about a week before Christmas 2019 as my proposal was to take place on Christmas even with her mom in town. When I arrived both Van and his wife Tatiana shared my excitement as well as helping me feel more relaxed that the time has now come to the end. And when I saw this ring it settled in that this was the perfect ring. Thank you both for making this experience one that I want everyone to have, and have been recommending to anyone talking engagement rings or just jewlery in general. We will surely be back in the future!

My fiancé and I worked with Van at the Jewelry Exchange Co to design my ring, and it was a fantastic experience. Van is highly experienced and knowledgeable, and we decided to work with him after meeting with several other jewelers -- and have no regrets! Working with him is much more personalized and intimate an experience than some of the larger businesses, which can feel a bit commercial and mass-market. He was very responsive, low-pressure, and helpful in answering all of our many questions. We knew we wanted a high quality , 2ct+ natural Ceylon blue sapphire center stone, which is a little less conventional and harder to find than diamonds - but within a week or our first meeting, Van let us know that he had shipped in a number of sapphires based on our parameters. These ended up being the highest quality and best value sapphires of any that we'd seen with other jewelers, either in SF or in NYC. He didn't just help us find the best stone, though - he was thoughtful, pragmatic, and felt like a partner rather than a salesman throughout the process. Ultimately, I'm thrilled with the beautiful ring that Van created for us (well ahead of timeline and at a reasonable price, I might add) and highly recommend him to any couples looking for a custom ring. TL,DR; I said yes!

I can not recommend this shop enough. I spent roughly 3 hours wandering the halls of the jewelry center talking with different sales associates and owners feeling only ok with what had been shown to me. When I walked into Jewelry Exchange Co Van welcomed me and struck a great balance of familiar in almost an uncle like way and calmly confident in his abilities and wares. Over the next few months he designed a one of a kind engagement ring based on features of other rings already owned and loved by my now fiancee. Everyone who has seen it has been amazed by how beautiful it is at first glance then astounded by the detail when looking closely. My fiancee has repeatedly said it is beyond her expectations and couldn't dream of something better. If you're looking for amazing service and quality I can't say enough how amazing Van and his team are.

After being referred to by a coworker, me and my girlfriend went to check it out. It was our 2nd place we looked. (1st was a big store that advertises a lot) Van was super patient, answering all of our questions, being that we didn’t know anything really about diamonds and what to look for. Didn’t feel rushed at all, took his time to explain everything. My girlfriend looked at a diamond and a ring that she really liked. (She ended up using the restroom outside) I ended up putting a down payment on the ring, he sent it out to get sized. When I got the ring back it was absolutely gorgeous. My new fiancé was totally surprised when I proposed and very happy with the ring. Definitely better quality diamond than the first store and better price. Thanks for everything you did Van

I looked for a tanzanite ring since I lost one three years ago. I kept having the same problem: I wanted a dark stone, and it seemed that the stone was never as dark as it was in the pictures of the item. Finally, I found the Jewelry Exchange, and liked the color of the tanzanite in the photos, so I bought it. Much to my surprise, the ring was EXACTLY as pictured! Also, Van's level of communication can only be described as high. He contacted me every step of the way, and followed up after I received the ring to make sure it was what I wanted. And after I gave him the wrong ring size, he resized it for free. After so many years of trying to find a trustworthy jeweler online, I finally found one. I cannot tell you how relieved I am to find the Jewelry Exchange!

I cannot think of a better place to buy jewelry than Jewelry Exchange Co. Van takes a lot of pride in his store and his craft setting him apart from most jewelers. From the first visit he exhibited patience, organization, thoroughness, and care for the customer's (my) interest. He truly provided a customer service experience that is hardly ever seen anymore. Starting from scratch, he listened to my vision of the perfect engagement ring and managed to make it a reality. We worked together asking questions back-and-forth going from a mental concept, to thoughts on paper, to CAD renderings, to finally the actual ring. He delivered during every step of the way, even while he was on vacation. Not to mention, he can find the most amazing diamonds!

Van at the Jewely Exchange was all around friendly, no frills, and knowledgeable. I’d recommend him. My now fiancé and I visited Van some months ago while shopping around for an engagement ring. He knew everything from the process of importing diamonds to designing rings, and even steered us away from some impractical designs (noting that some would snag easily on clothing). We came in with ideas and photo references of what we wanted because he does many custom jobs, but ultimately one of his designs caught my eye! Once we decided we’d stick with it, we felt comfortable and guided through the process. Van was patient with answering all of our questions and weighing options. He even encouraged us to shop around first. Definitely recommend!

I just want to take a moment and say how amazing this place is! Van is nothing short of amazing! He is very knowledgeable and honest! He goes above and beyond and I felt like he truly wanted me and my fiancé to be happy! He is very responsive with email and phone call and always always always follows through! I will FOREVER be a customer because I know we will be taken care of! Not to mention the ring my fiancé got was ABSOLUTELY beautiful! Any time I’m in the area Van always welcomes me in for a cleaning which is super nice! I also got my fiancé’s ring here as well and it was fast and super high quality with a price that was affordable and great quality! Don’t hesitate.. this is a amazing place! Thank you Van!

I had the pleasure of working with Van at Jewelry Exchange Co to purchase an engagement ring, and I can confidently say that the entire experience was nothing short of amazing. Van's expertise and genuine passion for helping customers find the perfect ring made the process incredibly enjoyable and stress-free. He took the time to listen to my preferences and provided valuable guidance, ensuring that I found a ring that exceeded my expectations. And when I finally presented the ring to my fiancé, her eyes lit up with joy and she absolutely adores it. I am immensely grateful to Van and the team at Jewelry Exchange Co for their exceptional service and for helping me create a moment that will be treasured forever.

Van's amazing! His entire approach to selling engagement and wedding rings is just awesome for someone who doesn't want to be pressured--but still wants to be sold amazing jewelry. He spends time exploring options with his customer, educating while presenting tons of options for style, diamond size/quality, and cost. I felt very comfortable with him throughout the process, learned a ton about diamonds and rings, and ultimately made the purchases. When he made a promise, he kept it. He's an excellent communicator. And, in the end, the rings looks fantastic. Thanks, Van!

Lillibeth does a phenomenal job every time I go in there. I was recommended by my mother who reccomended my husband, brother and family friends. We have a purchased diamonds, engagement rings, wedding bands and jewelry gifts; and still continue to return for more. I live in San bruno and still make the trip to this particular location for the welcoming staff expertise and beautiful jewelry choices! Thanks a bunch! Xx Krystal Gilbert Now known as Krystal Haddock ;)

I visited the Jewelry Exchange Co after reading other great reviews and I am certainly glad I did. Van is very knowledgeable and he patiently walked me through designing a custom engagement ring. He was very kind and never made me feel pressured, the whole experience was stress free even though I have no experience in this area. The finished product exceeded my expectations and my fiancee absolutely loves the ring! Thanks Van!

Van at the Jewelry exchange is THE absolute best! He helped us create our dream engagement ring from start to finish. He was so understanding and was very easy to work with. I love that he didn't try and 'push' a sale on us, but instead was incredibly professional and was open about budget, timeline and expectations. We will be going back to him for our wedding bands and anything/everything jewelry related in the future!

I got a custom design engagement ring and interlocking wedding band for my now fiancée from Van. I went back and forth about the details of the design with him many times. He always listened to my wishes with patience and implemented them with excellence. Van is very detailed oriented and produces high quality jewelry pieces. My fiancée absolutely loved the ring and I believe Van will be our lifetime jeweler.

Van made my engagement ring shopping so easy! He is extremely helpful with explaining all the details of the rings and diamonds. He has taught me so much about the diamonds during my shopping that none of the other shops even bothered explaining. He ensures customer satisfaction and builds the trust which is essential. I am and will recommend Van to all my friends and family. He is truly the best at his job.

Van at The Jewelry Exchange is the best! He possesses all the qualities you want in you a great jeweler. Van is professional,very experienced,knowledgeable,patient, honest and goes the extra mile for his clients. His prices are fair and his integrity shows in the quality of jewelry he makes. He has helped us create jewelry that symbolizes life’s important milestones.

Van and Tatiana found me the perfect diamond and made the perfect engagement ring for me and my fiancée. We couldn’t be happiwr with the end result. They were extremely knowledgeable and made the entire experience enjoyable. I can’t recommend Jewelry Exchange Co more if you are looking for custom jewelry. Thank you very much Van and Tatiana!

Really sparkles! Van was very helpful and warm while we shopped with him. He answered all our questions and pleasant when we said we'd get back to him. Compared his prices with a few other shops, which were competitive, but we went back to Van because of his great customer service and how much we enjoyed working with him.

Van and Tatiana were so lovely to work with! The minute my fiance and I walked into their store they made us feel at home with their warm personalities. Van designed gorgeous rings for us! We are pleased with the customer service, quality, and overall experience!

Wow, after receiving my completed piece I am so happy to have used Jewelry exchange company! My ring was hand crafted and designed the exact way I wanted in the budget I needed! My ring is just flawless! I will recommmend and return in the future.

This is the first time I've gone into a jewelry store that made me feel comfortable. Van is such caring and informative businessman. I am sure the recipient of the piece of jewelry I purchased will produce a favorable reaction. Thanks Van!

"...So far, so good!" Van helped me design a custom piece. The experience was great; however, I am awaiting receipt of the final piece (delivery scheduled for next week). Hopefully, I'll be able to keep the glowing reviews coming!

The Jewelry Exchange Co. did a fantastic job making a custom ring for me. I’ve received many compliments from other jewelers and jewelry enthusiasts in the years since …

Van makes you feel like family as soon as you walk into his store. I couldn't be happier with my experience. He's now my go to jeweler!! Thank you for everything van. -Katty

Ordered ring for my daughter for her 30th BD , she was beyond happy, absolutely gorgeous ring , People very experienced, friendly and work with highest quality Thank you

Fantastic jeweler. Fair prices and high quality. I was very impressed with what he custom made for the engagement ring I gave my girlfriend. Would absolutely recommend.

Great place to buy anything “diamond”—beautiful selection, great prices, highly knowledgeable staff—Just made second purchase here, very satisfied

Best jeweler ever. They custom make me a ring I have always wanted! It was very easy and quick too. Van is very nice and knows his stuff.

I’ve have dealt with this company for 25 years. The integrity, customer service and attention to detail is second to none‼️

Fair price and friendly service. Ring took 4 weeks to get done but worth the wait! Very beautiful!

Excellent service, knowledgeable team, and fantastic value for high end jewelry

Pleasant, jovial service. Good prices Good quality Easily accessible location

Service was exceptional!