Chain of primarily silver jewelry with emphasis on religious pieces, inspirational pieces as well as birth stones. Quality jewelry at an affordable price with good selection and reliable inventory. Their service system works well so they'll be crowded when you go but don't worry, it moves fast.

WILL NEVER BE BACK !!!! TOLD US THE 300.00 DOLLAR RING WE BOUGHT WAS ONLY TO BE WORN ON SPECIAL OCCASIONS...WHEN WE BROUGHT IT IN FOR REPAIR UNDER WARRANTY...AND TRIED TO CHARGE US FOR IT....NEVER AGAIN...I DO NOT RECOMMEND THIS PLACE !!! AND ILL WHERE THE RING WHEN EVER I WANT !!!

I ordered the Sea Turtle from the new Southwest collection. I had some difficulty with the engraving via the online portal and the folks in the store at Alliance were able to get me the extra character I needed to make the inscription perfect! Thank you for all your assistance!

My wife has made me at least an annual shopper and their customer care deserves a more frequent visit. Have never experienced anything but the most precessional and kindest care from associates. Charms on the bracelet have never failed and the return time on additions is quick

Never ever in stock of things always say they are in back order. Went to loo for a ring that has been in back order since 6 weeks ago. Ask for another ring that two was in back order. Poor management of this store. Get ready to drive all the way to Denton to get what you want

I think I told 10 of my male friends to go to James Avery for Christmas presents for their significant other. The store is well laid out and easy to find something for everyone. I bought my wife a charm bracelet last year and it is easy to

Very nice showroom and service by their representatives; the products they carry as bracelets, rings, and charms are very nice. Still waiting to see if these are quality items that will last, which can only be seen after the test of time.

I went in, and for a second time the same employee was just very passive aggressive and rude. i wanted to buy my mom a bracelet and when i asked the employee what she thinks size wise she was very rude and made me look like i was stupid.

Nicole, at the Alliance location, made my day. I went in with a difficult task looking for a specific chain for an existing necklace for my husband. She went above and beyond to help me find what I was looking for. She really blessed my

I was disappointed in the average service I received. I was the first to walk in and two others walked in behind me. A sales associates asked the two that walked in behind me how they can help. I was ignored and had to speak up to get

Would give a ZERO if possible.... I've bought from there before with no issues, but looks like the place has changed. Went in with my 3yr old daughter to pick something for Mother's day and I'll ignore the fact that because I was in a

I've been at this location twice. the 1st time was right before mother's day this year. my mom lives in another state and I'd wanted to share a little bit of Texas with her. I'd purchased the Mothers Love ring and opted for the

Amazing customer service! Beautiful jewelry! Durable jewelry! I wear my rings every day and I have 5 young kids at home. They are still in perfect shape, even through the daily tasks of motherhood! Totally worth the price!

I have been a shopper at JA since I was 10 yrs old at Heart of the Hills camp in Hunt TX whereyou could watch Mr Avery making his jewelry and paying, now get this, $2.00for his famous dangle rings. Btw I'm 71 now. Love JA.

Wonderful experience, went in needing to exchange a bracelet with a broken clasp. Was in and out in a few minutes with a new one. All the ladies were as nice and professional as could be.

Great shopping experience and friendly staff. Very helpful with our gift needs and great selection of in stock products. Highly recommend and will certainly be back.

Love this place!! Jalessa was very courteous and helpful. I went I'm to have bracelets cleaned and my new new charms put on. They're always nice and helpful.

Abby was great! Welcomed me as soon as I walked in. The staff made it so easy and hassle free to exchange my broken necklace! Sweet ladies!

I got a charm bracelet for Mothers Day and I was able to get it the next day with all 6 charms placed on. Super sweet customer service.

Found exactly what I was looking for. The staff were extremely helpful and very friendly. I will be shopping here again.

Always a good time picking out new charms! This time it was for my 9th wedding anniversary. Yay! Thanks, Heather!

I absolutely love James Avery jewelry! The staff at the Alliance location is so helpful, kind and very friendly.

Service was awesome! I ordered online and went to the store to pick up and they got me in and out with no wait.

Great selection, very clean, and all employees are super helpful and friendly. Expensive, but worth it.

Staff is so helpful and the products are beautiful. It's a bit pricey but you do get what you pay for.

Always great service. Products are unmatched. Price is fair..long term service unmatched by any store

Kind, compassionate with many pieces of beautiful jewelry. They helped me to find the perfect ring.

Love this place, been rocking JA for over 40 years. Daughters been wearing it her whole life (12).

Always fantastic. Customer service is exceptional and I’ve never been disappointed by a purchase.

As soon as I walked in I was greeted with a smile and very helpful staff.

I went to look at charms and there didn't seem to be the whole selection.

I have been there several times over the years. Its always great.

Love that place, I have at least 12 charms, need to have specials

This is an awesome store! You can't beat the customer service!!!

Love this place. Great customer service and fantastic jewelry.

Had selection choice that fit my need for granddaughter.

Every time I go in this store the staff is amazing!

The ladies are always super sweet and very helpful

Beautiful jewelry and excellent customer service!

Great customer service!