This location has undergone renovations to improve the shopper's experience and add greater selections. The aisle unfortunately are still narrow and get heavily congested. In other words, it's a tight squeeze. However, like any renovations, money must be accrued in order to offset the cost of renovations. And this cost is passed on to the consumer in the way of higher prices. The renovations were necessary in order to compete with the mega Super Foodtown which opened up only 2 blocks away. ShopFair still has that latino, neighborhood feel and targets the latino demographic. Whereas Super Foodtown is more high end and is clearly targeting and appeasing the recent gentrification demographic in The Heightz. Due to the gentrification, many smaller, local businesses have had to close their doors. So congrats to ShopFair (formerly known as Associated) for realizing the only way to stay afloat was to make improvements for the gentrification demographic.

This is what I call my budget supermarket. I come here to get certain items especially if I'm there during times of short lines (best before 3pm.) The produce, meat and deli areas here are areas I visit only out of desperation. So only when there's a thunderstorm out or I'm super pressed for time. Aside from those 3 areas, the rest of the food is probably 'safe'. There can be a lot of congestion in the isles or on the line as they only have room for 1 shopping cart to fit easily at a time side by side. They do not accept american express or most credit cards (debit cards welcome.) Do not bring any cut off coupons from anywhere they do not honor them. In my experience if it looks questionable in any way shape or form don't risk it. Definitely have your eyes open for things of a questionable nature here especially on discount items which may not be fresh.

Interesting DR (Dominican Republic, I suppose) up to date supermarket version of your classic bodega. Not sure if I like it better than these mom and pop type stores that have some real people vibe. The offerings were standard fare as in all similar supermarkets. No stopping "progress" I suppose, but I wish for some reincarnation of the forever ailing Fairways. My 2 cents. France, and even Paris for that matter are so much more civilized than even /especially our moneyed but clueless 2 percenters. Admittedly the friendly and smiling cashier was the best experience ever. Even though she was in the middle of setting up her cash register, she stopped and graciously weighed the papaya I had been coveting.

I lived in Washington Heights for many years. In my opinion most people in the community are hard working, friendly, and repectful. Because of this I travel from the Bronx to The Heights for alot of my needs. I began doing my food shopping at Shop Fair for a few years now. They have a great variety of food produce that I believe is second to none. You can purchase food to cook yourself or food that is already cooked. Also, they have a butcher on the premises. This way you can order fresh cut meat of your choice.

This is my first time in this Shop Fair supermarket, I really liked it. It's nice and clean and the shelves were nicely stocked. The prices were pretty reasonable considering everywhere you go nowadays it's so expensive. They sell hot food as well, the next time I will probably try the hot food, it looks good so I'm going to give it a whirl. I'll let you all know my honest opinion. The cashier was a nice young lady and was very pleasant. I enjoyed my experience there today. I will be going back.

Terrible place. Pork comes half fat (I mean with the skin of the animal) hidden underneath the stew pieces. The same with chicken thighs - the skin is pilled and placed underneath the thigh. So you actually buy about 40% of the meat in pure fat without knowing. The fat content of course is not labeled. So it is a surprise when you start cooking and throw away almost half of the meat you purchased. Just terrible. I would rate this food market negative 5 stars if that was an option.

I have passed this place many times and today I ventured in looking for fresh rolls. What I got was delicious chicharrones, fried plantains, fresh greens and cherries.They also have oatmeal and typical Dominican breakfast that reminded me of my undergrad days. The prices are reasonable but English isn’t very strong here so at least know the basics if you need help. The other hot food lunch specials looked delicious.

ALWAYS GET EXCELLENT SERVICE ,THE STAFF IS KNOWLEDGEABLE AND ALWAYS TREAT EVERYONE WITH THE UPMOST RESPECT,FRUITS AND VEGETABLES ARE ALWAYS FRESH AND OF TOP QUALITY ,HAVE BEEN DOING BUSINESS WITH THIS ESTABLISHMENT SINCE I WAS A KID AND WILL KEEP DOING BUSINESS AT THIS SUPERMARKET IN THE NEAR AND FAR FUTURE.!!! THANK YOU FOR EVERYTHING AND MAY THE NEW YEAR KEEP BRINGING YOUR ESTABLISHMENT MUCH SUCCESS ..!!

Lots of their prices are cheaper than the new (Super Food town of Washington Heights) one block down. Now they even have oven pizza, and they add a small BUFFET in case that you are shopping and want to grab a slice of pizza or something to eat, From the Buffet. Thanks for the water too (Nestle Pure Life gallon $1.49) down the block $2.50, lately they have plenty of it.

This market is understaffed in the checkout section. There's almost never express service, and it is counterproductive for half the lanes to be closed when you've got customers shopping for the week lining up all the way to the back. There should be at least two automatic check out lanes, if human personnel aren't going to be hired.

Cashier's always ring up a higher price on items than labeled. A Dominican man that i Think works there was screaming and yelling in Spanish the whole time i waited on two lines. Very unpleasant. The purple potatoes i bought a few days ago quickly started top rot. I only go there because the prices may be less than food town.

I love this Supermarket because it has all of the latin seasonings and products that the supermarket next to me never carries. Plus, they have really great sales on certain items. The vegetables and fruits are always fresh and the staff are very helpful. I will always shop here as long as they keep up the great work!

Nice,customer service, the cashier was absolutely lovely. Just one problem I didn't like the way the butcher cut the meat I purchased. Even though I asked him to cut it better, he still did not cut all of the meat. I was extremely disappointed .$60.00 spent on meat, and they lost a customer, unfortunately.

We can find everything we want over there. Great selection of produce, groceries. The only problem is I don't understand Spanish and the employees only speak Spanish so sometimes it's hard for me to know the location of things. I guess they should know English as well so that they can help everyone.

Excellent service, friendly staff and large selection of groceries. They also have a prepared food section that everyone should try. The manager, Mr. Firmin is the best. He is always on the floor helping around. Please check this supermarket out. You will not regret it.

This shop Fair is the awesome Supermarket ever seen. Is well distributed on the different lines, all us fully restored, clean, and the food they sale is nice cooking always clean. And many options of food ready to eat. Congrats all the staff. Well done Guys.

Very neat clean organized with very nice deals for shopping with free delivery cashiers have treated me very nice and were informative when I asked about certain items on sale. I would highly recommend this supermarket for shopping

Twice I've gone running to get there before their closing hours and 10 minutes before they won't let you in. If they're closing 10-15 minutes before then they should change their closing hours to not mislead customers.

New and improved supermarket. It was expanded as of recently and the new deli department and fast service and an overall great experience. Quality of food is beyond superb. I definitely recommend this place to others.

This place is pretty cool, they are always making improvements to accommodate customers. A place where you can find everything you’re looking for, the employees are so nice and always willing to help.

The best supermarket on the area. The best fresh and delicious products and service. They have a great schedule for everyone. Clean ambient. Excellent personal and location …

It was an amazing experience. They were very kind and understanding. My friend was short $2 and the cashier paid it for her. That's amazing. Very kind hearted.

I'm sadden to have seen this place changed completely. Not the place I so enjoyed shopping by from time to time jus to browse & wud come out w a bag or.two!!

Great customer service, just pay attention at the check out process... Sometimes the register prices don't match, or haven't been updated in the scammers

The variety was pretty good.. prices not bad at all. The only issue I had; the aisles were crowded with boxes and it was a relatively busy time of day.

I love the butchers here. The fruits and vegetables are fresh and decently priced. You can find some fantastic deals each week in the sales flyers.

What I don't understand is how rude the workers are, why do they have to stock shelves and have products in the aisles when the store is busy

Freaks, creeps and weirdos frequent this place. If you're going to spend money here yes caution. Mist of the cashiers don't speak English.

They've done a lot of expansion and renovation over the last few years, and it's really a great spot for all your standard grocery items.

I went in late on a day where they closed early, didn't get much; but took long to get out. Too much talking with the people.

Shop Fair Super market has a nice variety of fruits, vegetables and always had sales on eggs. Prices are pretty good . …

Certain things have changed in prices with the new look, guess they need to make their money back. But I like the new look.

Wonderfull,we forget in the cashier a bag and a worker go outside and call us to return the bag mi wife and me forguet

Their prices are not the best, and neither is there service. Compare and save by shopping elsewhere, unless you must.

Been coming here since I was a Kid. Recommended for those that move into the neighborhood for deals and price cuts

Shop Fair is fairly new, it's clean, beautiful & fresh produce. Cashiers very curious, my favorite supermarket.

The prices are good on certain things here but the isle's are very narrow & not a pleasant shopping experience

Love to shop a this supermarket. Feels like I'm in my old neighborhood were I grew up. All my Spanish foods

A lot of shady ones come here. Beware and always check the cost at the register. Many staff here are nasty.

The store had a new renovation and I'm surprised every time I walk in! Everyone is so nice there too!

I come all the way from New Jersey to shop for my most! They have a great butcher department

Awesome vegetables and fruits. Good prices. Only probably is that aisles are very narrow.

Decent selection although for various single stocked items they are beyond overpriced.

Great prices and very organized grocery store. Plus they have a deli that's delicious.

Big market, all kind of veriety and brands. From organics to anything else you need.

Very welcoming and clean, you can also find everything you need there for cooking.

I love the fresh meat and friendly butchers.. and service workers are very helpful

Loved they have all product that you need fresh meet and fish fresh farms product

Excellent supermarket, great people, fine vegetables and everything is very good!

It ok I don't have any complaints! They have almost everything there! Go vk it!

Great store and a lot products they sell and have great service for customers.

Clean. Nice selection. Decent prices. Open late. Staff is courteous. …

Love this place. Friendly and happy people. E joy shopping at this place.

It's a nice place. Usually crowded and has a good selection of products

Cheap..great quality and selections...hands down a great grocery store

rotten meat rude cashiers do yourself a favor and just go to food town

The best selection of Dominican Products. The produce section is D.R.

Shop fair sells great food it's easy kind like Gristedes supermarket

Great fresh products and excellent service. Very friendly oriented.

Check out is slow, cashiers spend too much time chit chatting.

Ease of finding items is good. Customer service is fair.

SHOPPING WAS VERY GOOD FOUND ALOT OF THINGS THAT I NEED

Great sandwich grab lunches bag of chips & soda cheap!

Great, fresh produce. Good quality food & other items

Good prices free delivery nice people working there

Clean and good variety of foods American and Latin.

Fast check out and very clean and organized areas.

THIS SUPERMARKET IS THE BEST OF NEW YORK CITY..!!

The have coffee beans in different flavors. OMG.

Has good price and I find what I'm looking for.

I Love Shop Fair Visiting Fermin And The Ladies

Everything you need it's there, and good prices

All latino food's can be found,good price's.

Good location and great variety of hot food!

Wonderfully place to shop, wonderful people.

Very nice supermarket .has everthing i need

Reasonably Inexpensive! Staff very helpful.

Very good prices. Fresh fruit and veggies.

A little pricey but beautiful selections

Very pleasant workers. Price was right.

Excellent and the prices are very good

Good prices on produce and many items.

Much needed Market.. Prices are fair.

Great place, there was alot of folks

good fried chicken cutlets $7 lb.

Prices not bad. Need more variety

I love shopping here, 2 floors

Very good place well organized

Good place for yous purchase.

Really good prices